Featured Media & Sound Design:
Collaborative Sounds from Irresistible
Carlsberg ‘Team Talk’
As part of Carlsberg Beer's 'England Team Talk' campaign, Irresistible partnered up with Felt Music through the Caboodle Collective: a dynamic collaboration of hand-picked, independent creative companies, managed through a single source, who together offer agencies, brands and organisations a cool and comprehensive range of specialist services.
Over a period of three months, Carlsberg Beer created a user-generated video contest around the 2010 World Cup, inviting football fans to submit their own pep talk and messages of inspiration for the England football team by either visiting a Carlsberg bus or uploading their clips via YouTube.
The winning entrant won the opportunity to deliver their pre-game speech to some of the players in person at Wembley stadium and appear in a Carlsberg commercial.
Together, Irresistible and Felt Music produced an entertaining advert to gather interest around this competition, with Felt providing the music.
For more information, visit www.englandteamtalk.com.
Swisscom
Irresistible also partnered up with Felt Music through the Caboodle Collective, to create a series of online films for telecoms giants Swisscom and their Hospitality Services.
Created by Rareform Branding and produced by Irresistible's Harry Burnett Rae, the films explain the benefits of the services that Swisscom offer – simplicity, speed, and access. Demonstrating the effortless, convenient and reliable way to channel communication applications through a TV, Swisscom's services will allow you to access internet, TV on demand, make video calls and much, much more.
With Felt Music providing the music and backtracking for the series, both Irresistible and Felt Music have produced an amusing advert bringing humour and personality to what would normally be a dry and pragmatic approach.
For more information, visit: http://rareformbranding.com/news/2010/11/swisscom-video-ads.html.
