New Production Company: Irresistible Films
Irresistible films is a young, progressive production company that produces edgy, entertaining content to engage audiences across the breadth of integrated, through-the-line campaigns. With slick production, quirky, in-house creative, and a post team, well-educated in the mechanics of cross-platform delivery, they are an effective and effusive partner on a range of projects. Irresistible is currently producing content for a plethora of top agencies as well as working directly with companies such as Microsoft to create and develop effective projects that integrate and personalise video across the full range of broadcast media.
Irresistible’s recent projects have varied from Viral and PR for Pepsi’s World Cup campaign and the BBC to TVCs for Salter and Claims Direct. At the forefront of digital video, I.F. have a keen understanding and strong practice of engaging communities that surround social media and other online spaces. As a key player in the new collective, Caboodle, Irresistible Films look positively towards the future in a fascinating and ever changing creative landscape.
Irresistible has recently signed Ewan Taylor, a Scottish director, with a great pedigree in commercials. Incorporating his experience as a designer and photographer, Ewan’s impressive visual reel includes commercials for Sony, Toyota, British Airways and Orange. However, his talents don’t stop there and his keen eye for the nations funny bone has seen him directing several comedy shows working with names such as James Cordon, Lenny Henry and Cathy Burke.
Aspiring talents Ben Strebel and Dylan Byrne have also recently joined the Irresistible roster with their detailed creative ideas and edgy pop promos catching the attention. Going under the pseudonym ‘Bogstandard’, the boys are anything but, with their talents being recognised as they received a nomination for best new directors at the recent MVAs
