Interactive Music Promo for Julian Perretta
by Blac Ionica at Another Film Company
Blac Ionica Direct and Design 1st ever Augmented Reality Music Video for new Columbia Records artist Julian Perretta
Blac Ionica was approached by Agency Devilfish to Design and Direct an imaginative augmented reality music video for young new Columbia Records artist Julian Perretta. Built around his track "Ride My Star", the video is a 3d trip through Julian's imagination as he searches for his girl.
Using a combination of Flash and Papervision to create the 3d scenarios. This was then developed in Augmented Reality, which uses Flash, your webcam and a special printed "icon" (tracker) to create a fully immersive, interactive video.
The pop-up book designs were created by London based Directors Blac Ionica. Zerofractal Studios from Colombia programmed the video in Papervision and Flash, developed and created the accompanying interface.
This is the first time that Augmented Reality has been used on this scale in conjunction with a recording artist, and we believe it could be the future of Pop Promos.
The icon/tracker will be handed out as part of a flyer at dates on Julian's tour supporting Girls Aloud. It will also be available to download Julian Perretta's website.
"Ride My Star", is taken from Julian's forthcoming debut album which will be released later this summer and is available as a free download at julianperretta.com now.
If you haven't already heard of Julian Perretta, the chances are that you will have shortly. An exciting new 20 year old pop-sensation in the making, fuelled by a love of classic British music, who has not only written but also recorded some of the most catchy & infectious songs you'll hear all year. Already tipped for superstardom by America's premier pop tastemaker Perez Hilton & popjustice in the UK, and the recipient of well over 2 million plays on his Myspace page.
CREDITS:
Client: Laura Kirkpatrick, Columbia Records Digital
Artist: Julian Perretta
Track: 'Ride my Star'
Agency: devilfish
Creative Director: Matt Cole
Agency Producer: Kate Bush
Director & Designers: Blac Ionica
Production Company: Another Film Company
Developers: Zerofractal Studios
For any more info :
Blac Ionica's commercial representatives at Another Film Company are:
Athene Parker: athene@anotherfilmcompany.com