James Caddick's new work for Wieden + Kennedy London launches Honda's new TV campaign 'The More We Look, The More We Learn'
The series of idents, created for Honda's sponsorship of Documentaries on Channel 4, required James' trademark ability to marry seamlessly his own filmed footage and existing work to create a sumptuous visual narrative.
Campaign selected the idents as their Pick of The Week and the work has also been featured by Shots Magazine, The Reel, Adweek and The Drum. (All press coverage in full on 2AM's website)
Ian Darby from Campaign said, 'It would be amazing if every TV sponsorship came with advertising as compelling as this."
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