HARIBO, the UK’s leading gums and jellies brand, has launched a brand new advert to support its top selling Starmix product, which is scheduled to air on TV and in cinemas throughout the UK from week commencing 6 February.
The advert, which will reach more than 96 per cent of the brands target audience throughout the year, has been developed by creative agency Quiet Storm, the team behind the hugely popular ‘HARIBO sign the fession’ advert.
The new creative is a continuation of the brand campaign showing kids and grown-ups playing together with HARIBO as the instigator of the fun. In the new creative we see Dad and his daughter challenging other children in a pretend ‘test’ to try and resist eating a piece of HARIBO Starmix in return for another piece but finding out that the product is just too good and the kids can’t wait with some hilarious results!
Says HARIBO Marketing Manager, Katy Clark: The advert brings to life the brand truth, HARIBO brings out the child in all of us. Get the HARIBO out and you can’t help but dive in, kids and grown-up’s alike. The very essence of the brand is fun and playful. We hope the advert will bring a smile to the face of our consumers, we can see them conducting their very own Haribo tests at home!
HARIBO will support a full advertising schedule throughout the year with integrated marketing, sampling, and PR activity. For further details about the HARIBO brand please visit www.haribo.co.uk.
Project name: HARIBO Just too good
Creative agency: Quiet Storm
Copywriter: Neal Colyer
Art director: Trevor Robinson
Planner: Jon Howard-Spink
Media agency: Walker Media
Production company: Quiet Storm Films
Director: Trevor Robinson
Editor: Crinan Campbell
Post-production: Square one post
Audio post-production: Angell Sound
For media enquiries please contact:
Lindsey Davies or Emma Lupton