HLAʼs Simon Ratigan and 101 London take us on a flight of fancy in this magical new commercial for the launch of Avios, BA’s relaunched Airmiles travel rewards scheme.
‘Fly’ observes a collection of domestic objects taking to the skies, from washing machines with propellers and high-flying whisks to floating petrol pumps and even levitating lawnmowers. The unlikely, gravity defying scenes caused much amusement during filming at an airfield in the middle of The Pyrenees where Simon skillfully combined his knack for creating beautiful imagery with understated humour resulting in a delightful and captivating film.
Agency: 101 London
Executive Creative Director: Richard Flintham
Creative Director: Augusto Sola
Art Director: Augusto Sola
Agency Producer: Nicky Barnes
Production Company: HLA
Director: Simon Ratigan
Producer: Lisa Trnovski
Executive Producer: Mike Wells
Director of Photography: Bob Pendar-Hughes
Editor: Adam Spivey @ The Playroom
Production service company: Widescope Productions Barcelona
Music: Leila Arab