Scott Lyon Honda 'Everything' makes Cannes Lions shortlist
Shortlist for Product & Service - Cars
In order to justify Honda’s price premium and stimulate a cynical marketplace, we wanted to find a unique way to show off their cars. We took locations where the model would usually live and be driven and then painstakingly replicated them in a gallery space to give the viewer an intriguing, yet beautiful image of the car and its surroundings. The ads were printed as a magazine campaign and national outdoor campaign.
Posted: on 29th June, 2010 at 02:00 PM
