A classically trained painter and sculptor, Andreas Nilsson is known for his fine art-driven, often surreal and playful style of directing. He entered into the world of commercials by way of set design and art direction in the music industry; a background that is evident in the elaborate, memorable visuals and sounds that characterise his work. His depth lends itself to an unparalleled vision and sense of humour that cannot be replaced.
Andreas’ 2013 spot “The Epic Split” for Volvo Trucks shattered convention and instantly went viral, garnering over 82 million views on YouTube (and counting), hitting every major “Best of the Year” list in the ad world, and racking up awards including a Cannes Grand Prix. The Gunn report also named it one of the top twenty ads of the 21st century to date, and its viral success ultimately led to Andreas being crowned the most-awarded director of 2014 in Ad Age’s annual awards report. His original live installation “Cut Through L.A.” for Nike – involving staging over forty Chris Paul lookalikes in a freeze-frame along the Venice Beach Boardwalk – also earned buzz and an AICP Next award to boot. Most recently, his moving “Emily’s Oz” for Comcast and humorous “Dadsong” for Old Spice netted top honours from Cannes Lions and Clios; “Emily’s Oz” was also named one of the top ten spots of 2015 by Adweek. Those projects – plus his irreverent “Silver Skaters” for Rekorderlig, “Time Upon a Once” for GE, and “Spray Tan” for Southern Comfort – earned Andreas the 2015 DGA Award for Outstanding Achievement in Commercials and the title of 2015 Director of the Year from Shots Magazine. He remains one of the industry’s top talents, with recent spots for Montblanc starring Hugh Jackman, Stella Artois, Samsung starring Lebron James, a memorable holiday spot for TK Maxx, and Super Bowl spots for Apartments.com and Skittles.
Beyond commercials, Andreas has also worked with dozens of musicians from Kanye West to Moby to create provocative music videos where the only thing to expect is the unexpected. He has also designed stages, video projections and costumes for the acclaimed Fever Ray world tour and for the Royal Theatre in Stockholm.